Clear Your View
Educational web presence for healthcare professionals about complete biomarker testing before first-line treatment for advanced cancer patients
by Dan Smith
February–April 2021
Background
The rise in biomarker-targeted treatments for non-small cell lung cancer has prompted national guidelines promoting thorough biomarker testing. However, many community oncologists neglect to test for all suggested biomarkers, potentially compromising patient outcomes. We created an unbranded, data-driven web campaign called "Clear Your View" for Guardant Health to aid clinicians in recognizing the vital importance of biomarker testing in treatment choices.
View live website arrow_forward_iosInteraction Design
- Usability and accessibility best practices
- Navigation design recommendations
Web Development
- Hand-coded and fully customized design system built on top of Bootstrap
- Salesforce Pardot form integration